Steve Kaplan
Author
Language
English
Formats
Description
“Bag the Elephant” is all about how smart businesspeople can woo and keep those all-important elephants, the big, make-or-break customers. Like its companion, the New York Times bestseller “Be the Elephant”, it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea-how to land the account that will put you over the top. Here are six keys to...
Author
Language
Español
Description
Un mapa vial infalible hacia el éxito. ¡No expanda su negocio sin él!Usteddirige un negocio de asesoría de $5 millones de dólares, o unapanadería de tres personas con unas cuantas compañías como clientes, ouna nueva empresa de la Internet que está por entrar a su segundo año.Usted es un miembro principal de una firma de abogados, o una hijaasumiendo el control de la fábrica que le pertenece a la familia. Ustedes un vendedor profesional...
Author
Language
English
Description
In business, there's no standing still. The trick is to become an elephant, big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market, and smart enough to avoid the pitfalls of growth.
With “Be the Elephant”, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy,...
Author
Language
English
Description
A comic hero or heroine also goes on a journey, but for the comic hero, it's often quite, quite different. The hero decides to go on the adventure; the comic hero often has no choice. The hero has a wise old man; the comic hero often meets an idiot who inadvertently says something that can teach him a thing or two. Steve Kaplan will show you the diverse paths that comedy takes in The Comic Hero's Journey.
Author
Language
English
Description
In the rapidly evolving digital era, delivering exceptional user experiences at every touchpoint is vital for businesses to remain competitive.
"Marketing, Sales and Service with AI" is an insightful guide that demonstrates how artificial intelligence (AI) can be leveraged to create unparalleled customer experiences, boost sales, and strengthen brand loyalty.
This groundbreaking book takes you on a journey through the revolutionary impact AI has...
Author
Language
English
Description
While other books give you tips on how to "write funny," this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful, commercial scripts. “The Hidden Tools of Comedy” unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don't work and explains what tools...
Author
Publisher
Éditions de La Martinière
Pub. Date
2022.
Language
English
Description
With 40 sweet and savory gluten-free recipes, a celebration of breadmaking and one innovative Paris bakery. In bread making, rice flour is usually considered less than preferable, especially when it comes to volume and texture. Supposedly only wheat flours allow bakers to get the crust thickness and crumb softness just right. However, a free-thinking duo has defied this rule by inventing new techniques for making a delicious range of alternative flour-based...