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Fascinate: your 7 triggers to persuasion and captivation
Fascinate: your 7 triggers to persuasion and captivation
Author
Hogshead, Sally
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Language
English
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Contributors
Hogshead, Sally
Author, Reader
ISBN
9780061714702
9780061966163
9780062042453
UPC
Subjects
Subjects
Advertising
Advertising & Promotion
Advertising -- Psychological aspects
Business
Business & Economics
Business Communication
Direct
Marketing
Marketing -- Psychological aspects
Meetings & Presentations
Psychological aspects
Table of Contents
From the Book - 1st ed.
Part I: Fascinate or fail ; Will you fascinate? Or will you fail?
Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust
Part III: The fascination plan of attack ; How to make your own message more fascinating.
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