Summary: Scientific Advertising: Review and Analysis of Hopkins' Book
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
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    [year] => 2014
    [artist] => BusinessNews Publishing
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/prm_9782511018217_270.jpeg
    [titleId] => 12881724
    [isbn] => 9782511018217
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Summary: Scientific Advertising
    [demo] => 
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    [pages] => 40
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    [genres] => Array
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            [0] => Advertising & Promotion
            [1] => Business Communication
            [2] => Business & Economics
            [3] => Consumer Behavior
            [4] => Marketing
            [5] => Study Aids
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    [price] => 0.4
    [id] => 12881724
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    [synopsis] => The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".

This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum advertising approach that will provide the best results. This summary provides readers with an insight into the fundamentals of marketing and advertising and helps them to choose the best approach.

Added-value of this summary:

• Save time

• Understand key concepts

• Expand your knowledge
    [url] => https://www.hoopladigital.com/title/12881724
    [pa] => 
    [subtitle] => Review and Analysis of Hopkins' Book
    [publisher] => Business Book Summaries
    [purchaseModel] => INSTANT
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