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Ogilvy on advertising in the digital age
(Book)
Author
Contributors
Published
New York : Bloomsbury, 2018.
Edition
First U.S. edition.
ISBN
9781635571462, 1635571464
Physical Desc
288 pages : color illustrations ; 26 cm.
Status
Wellesley - Adult
659.1 Young
1 available
659.1 Young
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| Wellesley - Adult | 659.1 Young | On Shelf |
| Location | Call Number | Status |
|---|---|---|
| Arlington - Adult | 659.144 YOU | On Shelf |
| Brookline - Adult | 659 Young 2018 | On Shelf |
| Cambridge - Adult | 659.1 Young | On Shelf |
| Concord - Adult | 659.1 Ogilvy/Young | On Shelf |
| Framingham - Adult | 659.1 Young | On Shelf |
More Details
Published
New York : Bloomsbury, 2018.
Format
Book
Edition
First U.S. edition.
Language
English
ISBN
9781635571462, 1635571464
Notes
General Note
First published in Great Britain by Goodman, 2017.
Bibliography
Includes bibliographical references (pages 274-277) and index.
Description
Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.
Subjects
LC Subjects
Description
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Citations
APA Citation, 7th Edition (style guide)
Young, M. (2018). Ogilvy on advertising in the digital age (First U.S. edition.). Bloomsbury.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Young, Miles. 2018. Ogilvy On Advertising in the Digital Age. Bloomsbury.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Young, Miles. Ogilvy On Advertising in the Digital Age Bloomsbury, 2018.
MLA Citation, 9th Edition (style guide)Young, Miles. Ogilvy On Advertising in the Digital Age First U.S. edition., Bloomsbury, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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