Catalog Search Results
Publisher
Media Education Foundation
Pub. Date
c2010
Language
English
Description
"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty,...
Author
Series
Language
English
Formats
Description
Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.
Author
Publisher
Spiegel & Grau
Pub. Date
2017.
Language
English
Description
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying...
Publisher
Lionsgate
Pub. Date
[2010]
Language
English
Description
At the office, the firings continue; Don is brought in to save the day on a PR campaign only to have the rug pulled out from under him; Peggy and Paul get stoned while working on an ad campaign; Sally steals money from her grandfather; Don has reservations about a misguided potential client; Betty has hallucinations of her dead father as she delivers her baby; Don and Betty renew their love affair while on a business trip.
Author
Language
English
Formats
Description
"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of...
Author
Series
Language
English
Formats
Description
Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary...
67) Average Jones
Author
Language
English
Formats
Description
"Average Jones is a brilliant young man of independent means, thanks to the bequest of a wealthy yet jaded uncle. Five years after graduating college, he finds himself bored with travel and his bon vivant lifestyle, and restless for some meaningful hobby to occupy his mind. On the advice of a friend, he decides to set up a business as an "Ad-Visor," warning potential buyers of goods and services of potential scams. Each "ad-vising" case turns into...
Publisher
Lions Gate Entertainment
Language
English
Formats
Description
Set in 1960s New York City, Mad Men explores the glamorous and ego-driven 'Golden Age' of advertising, where everyone is selling something and nothing is ever what it seems. Welcome to a Mad New World. Returns for a new year rife with possibilities. Last season stunned fans with its cliffhanger finale, as Don Draper's professional and personal lives unexpectedly imploded.
"...a drama of the ages."--New York Post.
"Beyond being the finest series...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters, politicians, merchandisers. Invisible persuaders helps viewers develop an early warning system to spot subtle attempts to persuade and influence.
Author
Language
English
Description
How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you-- at your best. Hogshead gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem,...
Publisher
Lions Gate Films
Pub. Date
2009
Language
English
Description
Returning for its second season, the Golden Globe winning series for Best TV Drama continues to blur the lines between truth and lies, perception and reality. Moving in a new direction, can Sterling Cooper keep up? Meanwhile, the private life of Don Draper becomes complicated in a new way. What is the cost of his secret identity?
72) The subway girls
Author
Language
English
Description
In 1949, dutiful and ambitious Charlotte's dream of a career in advertising is shattered when her father demands she help out with the family business. Meanwhile, Charlotte is swept into the glamorous world of the Miss Subways beauty contest, which promises irresistible opportunities with its Park Avenue luster and local fame status. But when her new friend--the intriguing and gorgeous fellow-participant Rose--does something unforgivable, Charlotte...
73) Brand new you
Publisher
Kanopy Streaming
Pub. Date
2016.
Language
English
Description
What do popular television makeover programs like What Not to Wear, The Biggest Loser, Queer Eye for the Straight Guy, and The Swan tell us about how to look and feel? What do they tell us about what a good life looks like in contemporary America? This new film based on Katherine Sender's book The Makeover explores these questions against the backdrop of American ideals of self-invention and upward mobility. Asking what it means to be an authentic...
Author
Pub. Date
2005
Language
English
Formats
Description
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing...
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. Birth of modern advertising: Coke begins life as a "brain tonic" for business people. But the secret of the new drink's success lie in its marketing. Revolutionary mass advertising...
77) Hot property
Author
Series
Hot zone volume 4
Language
English
Formats
Description
Just one short season ago, major league center fielder John Roper had it all: the looks-and personal life-of a sports hero and the public's adoration. But this hot property's lucky streak has run out. After a World Series disaster, fans diss him, shock jocks mock him and his dysfunctional family hassles him for money he really can't spare.
Now it's up to him, and Hot Zone publicist Amy Stone, to get his life back on track.
Amy finds it's easier...
Author
Language
English
Formats
Description
In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival. In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead...
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