Jean Kilbourne's popular video Slim Hopes offers a comprehensive analysis of advertising's depiction of bodies and food, and the devastating effect these images can have on girl's and women's health. Using numerous ads, Kilbourne shows how the prevalence of extremely thin models, in combination with advertising that encourages emotional eating, charts a clear path to disordered attitudes toward food and the body.

Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!

This new expanded second edition shows you-no matter your age or skill, your job or training-how to come up with more ideas, faster and easier. Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your...

"Build a brand that customers love with a proven strategy from one of today's top advertising executives Your brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values-and actually doing something about it. In this eye-opening guide, leading advertising executive...

Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds, perhaps thousands, of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society. Enter the two authors of this book, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation...

Mad Men is back and plunges into the seductive and intriguing world of Sterling Cooper Draper Pryce. Jon Hamm and the rest of the award-winning cast continue to mesmerize as they adapt .to changing times, social revolution, and a radical world. Lust is back. Adultery is back. Deception is back.

The original take-off cult classic from the highly successful team of David Zucker, Jim Abrahams and Jerry Zucker (Airplane, The Naked Gun), this "uproariously funny [film]" - TV Guide launched a thousand laughs and serves as a precursor to the raunch-fests of the '80s and the blockbuster success of the Farrelly Brothers films. Directed by the legendary John Landis (Animal House, The Blues Brothers), THE KENTUCKY FRIED MOVIE features a lewd, loosely...

With a focus on the emotional and psychological impact, this film addresses the historical and contemporary factors that contribute to the pressures thrust upon Indian women by a society obsessed with fair skin. [Shedding new light upon issues of global diversity, this documentary focuses on the extent to which a "fairness fetish" has permeated various levels of Indian society. Fairness is a serious business in India, one with intensely psychological...

"Eager business owners gain access to the playbooks of 24 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media...

Finbar Dolan is lost and lonely. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he's a bit of a mess and closing in on forty. He's recently called off a wedding. Now, a few days before Christmas, he's forced to cancel a long-postponed vacation in order to write, produce, and edit a Super Bowl commercial for his diaper account in record time. Fortunately, it gets worse. Fin...